Make It Happen Campaign Refresh
As a Graphic Designer for Maricopa County Community Colleges, I designed a concept for our Make it Happen Campaign Refresh. The Make It Happen Campaign had been used for over 3 years and needed a conceptual update to "refresh" the campaign. My concept intended to add energy to our designs by including a pattern that added another layer of activity. In our original campaign, we used cutouts of students next to text. In my Refresh concept, the background was brought back in to give context to the student's setting. Including the backgrounds added depth and allowed cutouts of students to interact with the pattern. This was originally made during the COVID quarantine and I wanted the designs to show that learning could take place anywhere.

This concept was adapted into our print ads as we continued using the MIH Campaign. This concept was combined with another designer's concept to create the look for our digital display ads as we adapted this design to be college-specific. 
Old Design and Refresh Design Comparison
Old MIH Ad
Old MIH Ad
MIH Refresh Concept Mock Up
MIH Refresh Concept Mock Up
Old MIH LightRail Magazine Ad
Old MIH LightRail Magazine Ad
MIH Refresh LightRail Magazine Ad
MIH Refresh LightRail Magazine Ad
Old PhxSoul MIH Web Ad
Old PhxSoul MIH Web Ad
PhxSoul MIH Refresh Web Ad
PhxSoul MIH Refresh Web Ad
MIH Refresh College Digital Display Ads
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